Project: Get Out The Vote
Client: AIGA
Product(s): Voter Awareness Campaign Posters
Client: AIGA
Product(s): Voter Awareness Campaign Posters
These Americana style posters were created for AIGA's Get Out The Vote campaign for 2012 and 2016. Focusing on typography, the goal was to deliver the message to young, inexperienced or in-frequent voters. The message being that their voice matters, but to have a voice - they must vote. The color choices, font selections and organization of the content was purposely considered for delivering the mood and feeling of Americana to the viewers.
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Poster: I VOTED
Similar in style to the other posters in the set, this keeps in line with the Americana feel. This typographic design gives the message to the viewers by spelling out that their vote is their voice. If you don't vote, you can't affect change. The font choice is typical of 50's and 60's Americana memorabilia.
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Poster: This Constitution
This typographic design uses the flag, hanging as in the days of Lincoln on the campaign trail. The type is overlaid by the flag to give it stripes and provide visual interest and details. With this being an historic election year, I wanted to represent the historical importance of voting and our past. While not the most recent historical voting year in history, Lincoln's is perhaps, by far, the most recognizable to many Americans. The 2016 voting year will undoubtedly take the top spot of historical importance.
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Poster: No Ballot = No Voice
This Americana style poster was designed for AIGA's Get The Vote Out campaign (2012). The challenge was to increase voter awareness and turnout. The posters were displayed on the AIGA website and at various campaign events around the country. The process started with the assertion that voting is right of all Americans, and how better to identify with them than by using traditional Americana colors and style to the design. The poster's elements were purposely distressed to add to the nostalgic feel that most Americana items have.
